![]() by being helpful in communicating slippery concepts or perhaps by being funny). It is beneficial for us when those definitions are useful (e.g. I didn’t know when I first wrote the Post-Pepe Manifesto that the only people who follow the advice would be the alt-right, yet here we are.ĭefinitions come about through participation in the game of language and the use of a word or meme. It travelled back and forth all over the spectrum ranging from normie to ironic, and even gave us the literally incredible spectacle of arch-normie Hillary “Yasss Queen” Clinton issuing a warning on the campaign website about Pepe being a symbol of white supremacy. See ‘ Operation Race Guy’, when anons forced Hot Topic to pull meme shirts from their stores by convincing them Rage Comics are racist). Pepe is an amazing, recent example of this phenomenon (but this was not the first of its kind, either. This is not the first time the sort of thing has happened, of course. It will be very interesting to see what happens next. The fact that Trash Dove is a sticker set on Facebook means the normies get an advantage so that it doesn’t just end up with an edgelord monopoly over the latest ‘Nazi symbol’ (created, in fact, by the very normies who boycott the meme for this reason). The lack of complexity which made it destined for normiehood from the very beginning will be countered by the ensuing struggle over the definition of the meme. The ironists’ recent prank, the attempt at convincing some turbonormies into believing that Trash Dove is a racist dog-whistle, is probably the best thing that could have happened to it. In the case of simple, viral content, the most likely pathway is to be applied to a thousand Shitpostbot-style templates with no progress for the meme itself. In complex memes such as Baneposting, complex permutations which do not result in speciation into a new meme is more feasible. There is little ‘lore’ or central theme that would allow for a richer development of the meme. The tell-tale marker of a normie meme is its simplicity. You can usually tell when a meme is destined to end up normie trash you could with Dat Boi or Harambe. That might very well change in the future.
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